Global Surge in eCommerce App Activity During Amazon Prime Day 2024: UK and Brazil Lead the Charge

Amazon Prime Day earlier this month saw consumers globally take advantage of unbelievable deals on their favorite products. The event not only triggered a surge in Amazon sales but also provided a significant opportunity for other e-commerce businesses to grow.

Analytics and attribution platform Adjust analyzed the performance of eCommerce apps during Amazon Prime Day 2024 to unearth valuable insights for app marketers into user behavior.

Additionally, Brits clearly had shopping on their minds this year. Shopping app sessions in the UK increased by 97% compared to Amazon’s July Prime Day 2023, whereas the US only saw shopping app sessions increase by 6% compared to last year. Specifically, Brits were keeping an eagle eye on bargains, as shown by the 15% increase in sessions spent on deal discovery apps compared to the H1 2024 average.

Brits weren’t the only users on the lookout for eShopping bargains this year. Brazil saw installs of eCommerce apps increase by 15% compared to Amazon’s July Prime Day in 2023. In addition to this increase, eCommerce app sessions in Brazil increased by 22%.

Like the Brits, users in Brazil were also keeping a close eye on the best deals this year. Adjust’s data showed that in Brazil there was a 20% increase in deal discovery installs compared to the H1 2024 average, and sessions spent on these apps were up by 6%.