Snapchat Acquires NextMind Brain-Reader

Just like pretty much every company these days, Snapchat appears to be in the midst of its pursuit of brand-new digital interaction standards. At least, this is where it should be based on the announcement made on March 23 that the company is acquiring NextMind. That’s a French-based neurotech business that’s expected to drive Snapchat’s research and development in the field of augmented reality.

Previously, the focus of NextMind has been on non-invasive brain-computer interface development. The term refers to technology that enables a device to monitor neural activity in the human brain as the user interacts with a computer interface, translating the information to an idea of their intent. This in turn lets the device act on your desire, i.e. you can trigger an action by simply concentrating on the thought of it. A famous example is hitting a button as you focus on it mentally. Snapchat specifies that NextMind does not literally “read” your brain, not to mention send signals to it, though.

Snapchat is not unique in its attempts to establish a direct connection to the human brain. Meta has been working on the same for quite a while now. Although the company has given up on the idea of total mind reading, it’s still investing efforts in electromyography-powered wrist devices. The idea is to make the controller feel like an extension of your body and send signals to it as you move naturally. While Meta’s invention focuses on signals from your spinal cord, NextMind gathers data from the visual cortex in your brain using sensors.

How does the idea of a non-invasive brain-computer interface make you feel? Does it sound intimidating or promising? What uses for this technology can you think of? Post a comment and share your thoughts down below.

Latest Articles

  • Racing Unbound: A New Era of Open-World Kart Innovation Racing Unbound: A New Era of Open-World Kart Innovation The horizon of kart racing experiences is set to expand in innovative ways with the upcoming release on the next-generation console. This fresh chapter in the franchise introduces players to a realm where familiar speed and competitive thri...
    • How-to
    • Eleanor Wilson
    • 14/04/2025
  • Tornado: A Journey Through Samurai Shadows and English Grit Tornado: A Journey Through Samurai Shadows and English Grit Prepare for a uniquely British take on the western genre, now mixed with elements of samurai intrigue in Tornado. Lionsgate is renowned for backing visionary projects that can span the gamut from modest box office performances to internati...
    • News
    • Eleanor Wilson
    • 14/04/2025
  • Moonlighter 2 Unleashes New 3D Gameplay and Summer Launch Plans Moonlighter 2 Unleashes New 3D Gameplay and Summer Launch Plans This update offers fresh insights into an eagerly awaited sequel, sharing new visuals and a general timeframe for its debut. Moonlighter 2: The Endless Vault now unveils an updated gameplay trailer along with details about its upcoming rel...
    • News
    • Eleanor Wilson
    • 14/04/2025