Netflix Involves Subscribers in Screening of new Movies and Shows
- 23/05/2022
Netflix learns from Hollywood. And not only in terms of throwing enormous budgets and getting world-class celebrities to star in its titles. Just like Hollywood does, Netflix screens its titles on customer-feedback panels to see how the audience reacts to certain elements of videos and shows. The reaction may prompt the producers to make changes before the release.
This seems logical for other reasons, too. First, Netflix has already demonstrated this approach with its software features, testing them on a small group of users before rolling out globally. That way it happened with its “Show Something” feature, an apotheosis of AI-assisted personalization, which had been tested on selected users before
Second, Netflix producers know how screenings may be crucial to not disappoint the viewer, as tries to cater to the widest audiences possible. There have been precedents of decisions that really saved the day. Some of the most famous Hollywood screenings resulted in building entire franchises (like the famous decision to remake the finale of The First Blood and let Rambo survive, which enables the studio to do sequels). Has Netflix already made one or more such radical changes?
We don’t know yet. Netflix spokespersons don’t share details, but what we do know is that viewers participating in these screenings, from the U.S. only, submit to a nondisclosure agreement. After that, they get to see certain movies and shows planned to release during the next six months, and then are surveyed. They answer what they did or didn’t like, whether they would change anything in the video, whether they find some content harmful, and whether they would recommend a certain piece to their families or friends. According to the responses, Netflix may make changes.
Would you like to participate in these screenings? Do you think they limit the creative freedom of the authors, or provide necessary feedback? Share your opinion with us in the comments!
Latest Articles
- Navigating the Future: AI's Impact on Creativity and Collaboration in Video Game Development In an era where artificial intelligence is rapidly reshaping industries, the world of video game development finds itself at a crossroads. While the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) joins...
- Editor's Choice
- Frederick Clark
- 12/09/2024
- Tracklock's Disruption: The Impact of Valve's Data Restrictions on the Deadlock Community The discontinuation of Tracklock has raised several eyebrows in the gaming community. Just after our insights about the data it offered, the statistics platform for Deadlock, known as Tracklock, has ceased its operations temporarily. This p...
- News
- Delilah Turner
- 12/09/2024
- Astro Bot Receives Critical Acclaim but Faces Tough Sales Competition in the UK Astro Bot has garnered exceptional praise from critics, positioned as a potential contender for game of the year. The platformer developed by Team Asobi brings a wave of nostalgia, reminiscent of carefree childhood experiences. Gamers are e...
- News
- Frederick Clark
- 12/09/2024