Discord's Decision: An Epilogue to the Gas App
Discord's venture into the world of anonymous social media with the acquisition of the mobile application "Gas" yielded surprising results. Gas, a platform that garnered popularity among teenagers due to its unique approach to spreading positivity, will no longer be operational after November 7, as confirmed by Discord.
Stepping into the application's history, Gas, launched in August 2022, swiftly made its mark in the Apple App Store rankings, surpassing power players like TikTok. The platform's distinctive feature of allowing anonymous compliments based on user-created polls quickly resonated with its audience, reaching 1 million daily active users within just two months. Outranking traditional toxic social media platforms, Gas set a milestone for creating a positive social impact.
However, the turning point came with a memo from Discord’s CEO, Jason Citron. While the acquisition of Gas was strategically intended for the assimilation of its engineering talent into Discord, the justification for shutting the platform seemed to be the slowed growth. A significant drop in app downloads from 3.1 million to just 2,900 clearly indicated a diminishing popularity.
Founded by Nikita Bier, who previously sold his other high-school-friendly app 'TBH' to Facebook, Gas could not escape a similar fate. Yet, in this short run, it managed to secure a place among the top 20 iOS social media apps downloaded in the United States and Canada, with total global downloads reaching 7 million.
Drawing the curtains on Gas may seem like the end of the road, but it only signifies a turning point. The cycles of creation and dissolution are inherent in the tech industry. But on a brighter note, Bier has hinted at a new launch on his Twitter, raising speculation about yet another venture. Regardless, the impact of Gas' short-lived existence will be remembered for its unique approach towards positivity and social integration in the virtual world.