Affordable Business Verification Packages for SMBs on Twitter
In a bid to bolster its credibility and appeal to small and medium-sized businesses (SMBs), Twitter is working on a more cost-effective verification package for organizations. The move comes as Elon Musk, Twitter's chief, acknowledges the need for a more wallet-friendly option compared to the current $1000 per month Verification for Organizations program, which has been met with limited enthusiasm.
Twitter has been actively encouraging brands to establish their official presence on the platform by joining the Verification for Organizations program. However, the high cost has deterred many, especially SMBs with tight budgets. Thankfully, Elon Musk recently confirmed that a cheaper alternative is in development. This new package aims to offer a form of in-stream verification for SMB accounts without breaking the bank.
As Twitter seeks to derive more revenue from subscriptions, it's important for the platform to cater better to a wider variety of users. Despite efforts like gifting verification to high-profile celebrities and brands, Twitter Blue, the premium subscription service, has been struggling to attract subscribers, with less than 0.33% of Twitter users signing up.
This cost-effective solution could be a game-changer for SMBs, which are always on the lookout for ways to maximize their reach on social media. While $1000 per month is often too steep for smaller organizations, a more affordable verification package could make it a viable option for many. This is especially true considering that Twitter now limits its ad placements to verified accounts, thereby adding another incentive for brands to become verified.
In conclusion, while the price and specific offerings of the new SMB verification package have yet to be disclosed, this announcement provides hope for smaller organizations looking to improve their reach and credibility on Twitter without breaking the bank. While the success of Twitter Blue and the overall adoption of subscription services on the platform remains uncertain, this lower-cost verification package could be the beginning of a more inclusive verification process for brands on Twitter, making it a more attractive platform for businesses of all sizes.